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Our Initiatives

to make the world a better place.



India has an extensive textile & apparel industry, and producing new garments for fast fashion brands results in waste by the truck-loads, and a serious environmental impact.


Cotton growing especially consumes enormous amounts of water. An estimated 15,000 liters of water is utilized to produce 1Kg of fabric, that makes less that five shirts.

Pre-consumer waste is constantly being generated from manufacturing of yarn, fabrics & garments, and about 15-24% of all textiles produced in the fashion industry ends up in post-industrial waste.


We develop a collection of recycled cotton for more socially conscious brands.

Recycled cotton available in the market is made on a yarn system know as ‘Open End’ spinning.  The quality of this fabric is not desirable and apparel made from it has a shorter wear life. Our challenge was to engineer a yarn fine enough to produce premium fabrics, with the desired functionality to create long lasting apparel.


Dedication to the idea and technical expertise of our men put together we introduced the idea of converting cotton waste into yarn, through the process of ring spinning. This is a system that produces finer counts of yarn. Ring spinning works efficiently, using a longer staple length of fiber. Whereas recycled cotton fiber is typically of shorter staple since it comes from breaking of old yarns & fabrics. To overcome this, we blended recycle cotton with a carrier fiber that is long staple recycled polyester.  This blending gave added strength to our fabrics and at the same time improved a softer hand-feel.  It also allowed us to make lighter weight fabrics for summer season as well as heavier weight double counts for the winter.


Our clients adopted our luxurious recycled fabrics collection just a few seasons back and today they have the largest offering of premium recycled cotton styles across the categories.

Recycling cotton helps reduce the need for virgin materials while also keeping waste out of landfills, thus limiting the environmental impact of textiles. we have recycled over 10,000Kgs of fabric from post-industrial textile waste, saving 150 million liters of water.

We feel that by innovating in the way we recycle our waste, we can create new fabrics that are sustainable and meet the requirements of aesthetics and functionality without environmental destruction.

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The Yarn



Yarn is the most basic source of raw material that makes fabric. It literally determines the fate of fabric. Innovation in fabric has to start from sourcing or creating its yarn. An exceptional yarn can become inspiration for developing a new fabric and sometimes a compelling fabric encourages us to reverse engineer its appropriate yarn. We work with a network of highly accomplished yarn mills, always ready to take on our product development challenges.

Ring Spinning is system of making premium quality yarns. It allows for flexibility to make finer quality yarns. From colored mélanges, fine organic cotton counts, low impact recycled cotton yarns, novelties like twisted yarns & griddled yarns to multi fiber performance blends, we takes pride in the diversity of yarn types it has developed with its spinning partners.

The biggest challenge faced by spinning industry is energy consumption. we believe in being environmentally conscious and cost effective at the same time. We believe that to be sustainable also means to be economically viable.

Art of Weaving

Deskloom weaving involves the whole body and mind, getting the coordination between hands, feet, eyes and mind is key.


Desk loom artisans belong to a community of hand weavers who have been weaving fabrics for the past centuries. They have the knowledge and knowhow of any weave that allows them to transform a digitally created design into real fabric. Since it is a small scale and handmade, we have the ability to play with pattern, color, texture, weight and hand-feel of the desired fabric.


Once designers approve desk-loom fabric, we move on to producing fabric in large scale weaving. Machine automation is rapidly replacing work done by deskloom artisans. However, we believe that when developing high value intricate designs, deskloom is far more suitable. Our team constantly creates new and innovative fabric designs in order to highlight the craft and capabilities of this artisan community.

According to the ministry of textiles in India, there were close to 4 million hand weavers just a few decades back. In the state of Tamil Nadu alone there were almost 350,000 hand weavers. Today there are no more than 25,000 left in the entire state. with our network of suppliers we involve over 1000 hand weavers every year. We give them consistent business so their craft & tradition can be kept alive.


Art of



When it comes to weaving, we believe in precision, versatility, economy and quality. Our weavers pay the highest regard to our values. Precision comes into play when we transfer fabric from deskloom design development to high-speed air jet loom production. Versatility is necessary because we like to take every weave development challenge head on. Economy because every product we produce fits into a required cost structure and, Quality is essential because it creates value.

Air Jet looms create fabric for household and apparel. They are capable of weaving plaids, as well as dobby and jacquard fabrics. Fabrics developed & produced by our team is a class of its own. Whether soft hand organic cotton, low-impact recycled cotton or functional performance blends, We produce the best possible fabric quality at the most competitive cost in all areas. Our Air-jet looms raise the top level of weaving a notch higher.

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